Iconography: Motor City Records is an vinyl record collection store based in Detroit. They are a family passed down store that has been collecting great genres of music for 20 years. This record store went through many changes just to meet their audience's expectations. They also have a listening room, where people can come in and enjoy music right there and then. I wanted to combine the skyline of Detroit with a vinyl to represent the heart of the store and give customers an idea of what the store is based on.

Logo and logotype for "motor city records" 

Logo idea sketches